GPOS Drives Healthcare Product Growth Through Education and Strategic Collaboration

In the healthcare industry, targeted education serves as a key foundation in building credibility and trust for a product. As frontliners in pharmaceutical services, pharmacists play a strategic role in educating the public about healthcare products.

Recognizing this critical role, PT Anugrah Argon Medica (AAM), through GPOS, has opened up collaboration opportunities for healthcare principals to deliver educational content through seminars—a collaborative solution that connects principals with thousands of active pharmacists across Indonesia.

“We’ve designed our collaboration programs with principals in the form of seminars and webinars to foster direct communication between healthcare product principals and the active pharmacists within the GPOS ecosystem. This goes beyond brand awareness—it helps build long-term relationships that positively impact pharmaceutical distribution in Indonesia,” said Henry Ongkojoyo, Head of Digital Business Solution and Channel Development at AAM.

This collaboration provides a more effective and targeted way for principals to educate pharmacists about product information.

1. Nationwide Reach and Targeted Audience

GPOS has an extensive ecosystem that connects with thousands of pharmacies across Indonesia. This enables seminars to reach active pharmacists who are open to receiving educational and evidence-based information.

2. End-to-End Support from a Professional Team

All operational aspects of the seminar are professionally managed by the GPOS team, including:

• Participant management (registration, automated reminders, and attendance)

• Digital facilities such as Zoom Premium.

• Provision of e-certificates and official CPD (SKP) accreditation.

• Experienced moderators in the healthcare sector.

• Full documentation and post-event reporting.

  
  

Principals also gain the potential to extend product development efforts post-seminar—for instance, through digital campaigns via the GPOS B2B platform to boost interest and product stocking among pharmacies.

Throughout 2024, GPOS has successfully partnered with well-known principals such as Flimty and Combiphar, utilizing the GPOS platform as an effective communication channel to raise awareness about their products among hundreds of pharmacists.

Through both seminars and webinars, scientific content and product benefits are communicated in a comprehensive manner. Positive responses from pharmacists have become a key indicator of the program’s success in fostering product understanding and unlocking long-term commercial collaboration potential.

As an integral part of AAM’s healthcare distribution ecosystem, GPOS is more than just a digital platform—it is a strategic channel for principals to build meaningful and mutually beneficial relationships with pharmacists and pharmacies alike.