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Medela Potentia Supports the Optimization of Domestic Product Procurement through ICEF 2023



Medela Potentia participated in the Indonesia Catalogue Expo and Forum (ICEF) 2023, organized by the Government Procurement Policy Agency (LKPP) and the Indonesian Chamber of Commerce and Industry (Kadin). The event took place at JIExpo Kemayoran Jakarta from August 3rd to 5th, 2023.


ICEF 2023 was attended by the Minister of Law and Human Rights, Yasonna Laoly, Minister of Finance, Sri Mulyani, Head of LKPP, Hendrar Prihadi, and Chairman of the Advisory Council of the Indonesian Chamber of Commerce and Industry, Anindya Bakrie.


Medela Potentia participated through a booth showcasing its healthcare products brand, namely Stardec, with product lines DecaFix, DecaPore, and DecaMed-T.


"The presence of ministries, institutions, regional governments, state-owned enterprises, and business players in the Business Meeting Phase VI and ICEF activities is a concrete step in supporting the national campaign for the Proud of Indonesian Products movement," said Yasonna.


Yasonna Laoly and Hendrar Prihadi visited the Stardec booth and were welcomed by the CEO of Medela Potentia, Krestijanto Pandji. Stardec is a domestic healthcare product with a high Domestic Component Level (TKDN).


Krestijanto Pandji, CEO of Medela Potentia, appreciated the government's efforts in encouraging the optimization of domestic product procurement by institutions, ministries, agencies, and regional governments.


"Medela Potentia proves its commitment to promoting the self-sufficiency of domestic healthcare equipment by producing Stardec, which has a high Domestic Component Level (TKDN)," said Krestijanto Pandji.


Stardec is a medical device product of PT Medela Potentia marketed by its subsidiary Djembatan Dua and distributed by Anugrah Argon Medica (AAM).


ICEF 2023 was held in conjunction with Business Meeting Phase VI, where the government and business players could meet to establish networks and exchange ideas with potential business partners.

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